By Angie Hanson
(April 8, 2:41 p.m.) Fruits and vegetables are good for you and a good time. That is the message the Produce for Better Health Foundation wants to relay to children with the launch of its new kid-friendly Web site, www.foodchamps.org.
The site is designed to help children learn about healthy eating and exercising, said Kristen Stevens, senior vice president for the Wilmington, Del.-based Foundation.
At the site, children are invited to select one of five Fruit & Veggie Color Champion characters to help navigate through the site, which features a variety of produce-themed activities, including games, coloring pages and recipes, Stevens said.
Foodchamps.org is designed for children ages 2-8, but there are two levels of games, one geared to ages 2-5 and the other to 6-8, Stevens said.“We developed the kid site as an opportunity to give children the ability to interact directly with the fruit and vegetable characters, so they have a fun way to learn about the benefits of fruits and veggies,” Stevens said.
The Web site is the newest initiative under the Fruits & Veggies — More Matters campaign.
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